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Sassicaia wine searcher11/9/2023 ![]() ![]() It is also noticeable that the segment of the most sold bottles is that of those between 20 and 25$.Ĭonsumers buy more expensive wines and the premium bottles move indoors? Maybe that is so. We are talking about only 0,70 Dollars, but in view of the general economic situation it is something noticeable. The analysis done in the US firstly emphasizes the increase in the price of wines bought by retailers. Research done by the Sonoma State University and published by Wine Searcher regards the US, but in fact resembles greatly what I hear from Italian producers. In US, the consumers buy more bottles (57%) and the large wineries earn bigger shares of the market at the expense of the smaller, which register a decrease in business. HOW DOES WINE BUYING AND CONSUMPTION CHANGE WITH COVID Is this a dream? No it is an opportunity for everybody. Give new perspectives to the wine and food artisans of their territory. There is a solution to the problem which I am about to address: transform restaurants into places where one can discover wine and food. Restaurants-wine-and-covid-how-change-and which-are-the-new-perspectives However, the small, true and different still wins so, even if it seems a paradox, the “old-fashioned” cellars have more appeal than in the past. For this reason the number, size and spectacularizing of the new tourist wineries is growing enormously with Hollywood effects and often far from the local culture. At least 4 types of visitors arrive in Italian wineries: the classic wine tourists, therefore the true enthusiasts of the nectar of Bacchus, the majority group who seek recreation in unspoilt nature, the high-spending guests, especially from abroad, who ask for exclusive moments and finally the Taliban of “wines without hands”, ultra-famous or with other extreme characteristics.Īnother new element is the overtaking of wine experiences: the winery that manages to promote a truly exceptional wine tourism proposal well wins over the prestige of the wine.Indeed it enhances it enormously. Nothing is like before covid, not even tourists. WINE TOURISM NEWS 2023 TOURISTS AND EXPERIENCES CHANGE The 2023 winery tourism proposals are coming, the result of a rapidly evolving wine tourism scenario. Experiences-in-the-winery-tuscany-create-your-own-wine-Fattoria-del-Colle
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